There are those who initiate, who lead the change and dictate the new standard, and there is everyone else. We are here to dictate the pace, to lead – in creativity, in innovation, in a groundbreaking approach.
Our mission, as a customer-driven company that specializes in the automotive field, is to provide our customers with advanced solutions; to address their changing needs together, and create unique experiences through excellence, passion and creativity, while achieving pre-defined business goals.
A proudly Israeli company, Samelet has been a long-standing feature of the automotive landscape both locally and around the world, establishing a name for itself that is synonymous with ‘credibility’ and ‘loyalty’.
Today, the company operates a nationwide network of branches where customers receive comprehensive service until the moment they take delivery of the key to their new vehicle, with ongoing follow-up support thereafter.
Samelet’s seniority and strong tradition in the Israeli automotive market extend back to its founding in 1946.
The company has been the sole importer of all Fiat brands ever since.
In 1989, Samelet was acquired by the Levi Group, another home-grown Israeli company, and in 1991 became the official representative of the Alfa Romeo brand in Israel. In the intervening years, Samelet has expanded its business in the automotive sector and now represents a range of top global car brands.
By 2012, Samelet had acquired Auto-Italy Romania, and truck and bus brand Iveco, and in 2013, the company became the official representative of Subaru in Israel.
The following year, Samelet acquired part ownership of the luxury Ferrari and Maserati brands, and in 2016 completed a merger with FCA Automotive, taking on its brands – Jeep, Chrysler, Ram and Dodge.
At the end of 2019, Samelet acquired full ownership of Auto Italia, fully merging the Ferrari Maserati brands into its operations.
The people who make this possible are our staff out in the field, and in our showrooms, offices and support centers. We take great pride in our teams and in the 'open door' policy that encourages them to share with us their thoughts and ideas, which we not only take to heart, but incorporate into our policies and business strategy. It is this mutual respect and consideration - and of course, their love of the brands we work with - that ensures they arrive to work each day with a smile. And we wouldn’t have it any other way.
Outside of our close circle of customers and staff, it is important to us to play our part in improving the communities in which we work, and the world at large. Volunteering and social engagement are values that are built into the company's DNA, and expressed when we are hands on at the food redistribution warehouses of not-for-profit Leket Israel, helping to renovate homes for youth at risk with Otot, or financially supporting the work of Krembo Wings in making social-educational activities accessible to children and youth with special needs.